YEAR 1

#Introduction to digital marketing.

#How to succeed as a digital marketer

#Building online presence

#Understanding customer avatar

#B2B [Business to business] avatar

#B2C [Business to customer] avatar

#Sales funnel

YEAR 2 Social Media Management

#How to design a logo

#How to design social media banners

#How to create and customize facebook page

#Branding your facebook page

#Optimising your facebook page

#Linking facebook and insatgram

#Social media account growth

#Content creation on social media

#Content calender and creation strategy

#Content scheduling and automation

#Social media analytics

#How to create instagram business account  etc

YEAR 3 Landing page and email marketing

#Buy a domain name and hosting

#How to increase webiste security by installing ssl

#How to build landing pages

#Wordpress installation

#How to buy and install elementor pro

#How to design landing page using elementor

#Creating auto responders

YEAR 4 Social Media Advertising

#How to create business manager account on facebook

#Creating ad accounts under business manager

#Social media competition analysis

#How to create custom audience 

#How to create and install facebook pixel

#Etc

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YEAR 4 Google Display, Search and video Advertising

#Setting up ad account

#Choosing campaign objectives

#Location, bidding and objectives

#Audience and demography

#Content targeting

#Ad crteation

#Intro to search ads

#Search ads extention

#Search triggers.[broad phrase and match]

#Setting up conversion tracking

#Targeting and video ad creation

Graphic Designer showing client content on laptop during meeting

YEAR 5, Website Development

#How to increase SSL

#Adjusting  settings and installing a theme 

#Installing required plugging

#How to create pages

#How to design pages using elementor

#Adding logo and menu to your website

#Designing your blog page and posts

#Building your site using themes and templates

#Building an online store [ecommerce]

#Etc

YEAR 6. Search Engine Optimisation

#Intro to seo

#Workings of seo

#Important factors in seo

#Keyword research methods

#Local seo with google my business setup

#Technical seo- speed,image and security optimisation

#On page optimisation

#Video seo and youtube setup

 

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